Active Campaign is the choice of over 100,000 businesses in 170 countries. They offer integrated email marketing, small business CRM, and more. In our Active Campaign review, let’s find out 4 reasons why we need this automation tool.
Why Choose Active Campaign?
Customer Success Commitment

This tool does more than automate your email. It truly activates your entire customer experience in an incredible way. The company guarantees to provide the tools you need whenever you want. In other words, you have access to one-on-one training, free migration, and more. Moreover, they provide the Customer Success Commitment which is a set of values, service, and trust.
Personalized Email Marketing
When it comes to email marketing, the toolset target each contact’s interests. That is to say, it only sends newsletters and messages after grasping the necessary information. Therefore, it can make every campaign you send feel personal. There are some popular features of Active Campaign including:
- Email Marketing
- Segmentation
- Dynamic Content
- Messaging
Powerful Marketing Automation

Further, this automation tool is a great solution for saving your time. The tool will set up a welcome series with email automation. Besides, it uses simple workflows to automate the marketing that takes lots of time. Therefore, it’s easier to run your marketing with Active Campaign. Some salient features for this purpose are:
- Automation
- Segmentation
- Contact Management
- Email Marketing
Smart Crm
Finally, you can sell more products thanks to the sales automation tool. For example, Active Campaign has some features such as:
- CRM
- Lead Scoring
- Win Probability
- Automation
You should use this tool to keeps all your customer data organized in one platform. Moreover, it helps you manage your pipelines or update deals.
However, the company doesn’t stop at email marketing. They usually update new features to make your business grow. In addition, they offer a 14-day free trial without credit card. Therefore, just use the deal below to get instant setup.
Facebook Messenger
Customer interactions with your business do not happen on your terms. They happen based on your customers’ preferences and on their time, so you should provide as many options for direct communication with your business as possible.
With direct integration to Facebook Messenger, you can:
– Meet your customers where they are and route all inquiries to one place – the unified inbox
– Chat with customers armed with data like past purchases, behaviors, and demographic information on hand to provide a great experience
– Provide each customer with an exceptional, real-time chat experience on the channel they prefer
Active Campaign Review From Customers
Koia: “Ever since implementing ActiveCampaign we’ve been able to reduce our cost to acquire per email quite significantly.”
Whole30: “We wanted a platform we could go into for reporting and dig deeper. With ActiveCampaign, we can go in and look to see how many new users we are getting a month and what trends we are seeing.”
Uplift: “This tool provides a different level of communication to my clients. So, I no longer have to worry about who I need to email or follow up with.”
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